The Concept Java never went into production in the form seen in 1994, although 13 cars were made for the Sultan of Brunei. At the time the current Bentley Continental R was an ultra-exclusive £180,000 in the UK, within reach of a very select market, selling only 200–300 units a year. It was to appeal to a new range of potential buyers and generate increase sales volume for Rolls-Royce. The car was designed to be a smaller, more affordable Bentley, yet still exclusive in order to maintain the integrity of the brand. In 1994, Rolls-Royce Motors who at that time owned the Bentley brand, previewed a convertible concept car at the Geneva Motor Show – the Concept Java. ( September 2022) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this section by adding citations to reliable sources.
